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Find a Location

Security First Insurance Company has 3 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Security First Insurance Company

      1001 Broadway Ave Ormond Beach, FL 32174-2905

      BBB Accredited Business
    • Security First Insurance Company

      PO Box 45-9025 Sunrise, FL 33345-9025

    • Security First Insurance Company

      1300 Sawgrass Corporate Parkway Suite 300 Sunrise, FL 33323

    Business ProfileforSecurity First Insurance Company

    Insurance Agency
    Multi Location Business
    BBB accredited business

    At-a-glance

    Customer Reviews

    1.79/5stars

    Average of 28 Customer Reviews

    Customer Complaints

    23 complaints closed in last 3 years

    10 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 4/30/2012

    Years in Business: 19

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Products & Services

    This company provides insurance agency services for homeowners, condominium owners, renters, and rental property owners. Homeowners Multi-Peril Insurance, Renters Insurance, Residential Condo and Dwelling Fire Insurance

    Business Details

    This is a multi-location business.

    Find a Location

    Security First Insurance Company has 3 locations, listed below.

    *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

      Country
      Please enter a valid location.
      • Security First Insurance Company

        1001 Broadway Ave Ormond Beach, FL 32174-2905

        BBB Accredited Business
      • Security First Insurance Company

        PO Box 45-9025 Sunrise, FL 33345-9025

      • Security First Insurance Company

        1300 Sawgrass Corporate Parkway Suite 300 Sunrise, FL 33323

      Location of This Business
      1001 Broadway Ave, Ormond Beach, FL 32174-2905
      BBB File Opened:
      5/17/2011
      Years in Business:
      19
      Business Started:
      3/2/2005
      Business Started Locally:
      11/19/2004
      Business Incorporated:
      11/19/2004
      Accredited Since:
      4/30/2012
      Licensing Information:
      This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
      Type of Entity:
      Corporation
      Alternate Business Name
      • Security First Insurance Holdings, LLC
      • Security First Managers LLC
      Business Management
      • Steve Carsey
      Contact Information

      Principal

      • Steve Carsey

      Customer Contact

      • Wallace Burt, President
      • Harry R. Bleiwise, Director
      • Charles D. Bleiwise, Director
      • Melissa Devriese, Secretary
      • Craig Howie, Director
      • Clive Becker-Jones, Treasurer
      • Kerrie Ruland, Vice President of Business Development
      • Steve Carsey
      Additional Contact Information

      Phone Numbers

      Email Addresses

      Customer Complaints

      23 Customer Complaints

      Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

      File a Complaint

      Most Recent Customer Complaint

      12/28/2023

      Complaint Type:
      Order Issues
      Status:
      Answered
      On April 20, 2023, I filed a claim (#******) against my policy #P000031093 for roof damages. On May 6, 2023, I received a letter closing my claim based on the falsehood that I refused to allow an interior inspection of my home. In fact, I told the insurance company that I did not have any damage on the interior of my house and never refused to allow entry as I did not have a reason. After voicing my dissatification with their unprofessional conduct regarding his falsehood, ***************** decided that based on my hurricane deductible no money would be paid out on the claim. Subsequently, ***************** telephoned me and stated that they were mailing a check for $4,300 for hail damage. In October 2023, I checked the status of the payment and ***************** said they needed to add the mortgage company to the check. As of today, I have not received any payment from SFI. Most distrubing, SFI has committed False Reporting of Claims, Consumer FRAUD, Wire FRAUD and possible Embezzlement of Funds. Based on a recent Claims History Report, SFI falsely documented that they previously paid me $4,362 for HAIL damages (03-15;2022/Loss Date). However, SFI has never paid me any such payment in connection with HAIL damages to my roof. Likewise, I have never received the payment that was promised me in August 2023. As a retired "Federal" law enforcement officer for over 20-years, I will be reporting these criminal violations to the rightful Federal/State authorities for a full criminal investigation. In addition, I will be posting this information on social media to identify other victims suffering from the same criminal violations.
      Read More

      Customer Reviews

      28 Customer Reviews

      What do you think? Share your review.

      How BBB Processes Complaints and Reviews

      Start a Review

      Most Recent Customer Review

      Gordon F

      1 star

      02/07/2024

      Got approved for insurance after 4 point ispection review. After paying required fees I received a letter in the mail that I was being canceled due to a tree being next to the house. No pictures, just a generic letter stating to remove any trees withing one foot of roof or hanging branches within three feet. When I asked for a picture I was told they don't send them. I paid several hundreds of dollars to remove tree and submitted photos. After review I was notified that all requirements had been met and I would no longer be canceled.I am once again being threatened to get canceled because I removed the wrong tree. There are no other trees within one foot or any hanging branches less than three feet of my roof. After disputing this I was finally sent a photo of the tree in question. The tree does not meet removal requirements and I can't afford another tree removal fee. I was told it doesnt matter about about the requirements because the underwriter doesn't like the picture of the tree. The tree does not curve, is not dead and has no deformities. They took my money, had me pay to remove a tree and are still going to cancel because they no longer like the previously approved picture. The woman was actually very sweet when stone ******* me and refusing to let me speak to someone else while just asking if I have any further questions before I get canceled for failure to remove this tree. I have delt with unsurance companies for over 20 years and have never been treated so poorly by a company or their people. I chose the cheapest company and it really showed. Thank you **. Great job.

      Security First Insurance Company Response

      02/21/2024

      Thank you for bringing this matter to our attention. We reviewed your file and determined that the tree in question appears to be healthy and located more than a foot from the residence. Accordingly, we have reinstated your policy as of March 02, ****, with no lapse or gap in coverage and we issued a notice of the reinstatement for your records. Security First apologizes for the inconvenience this may have caused you.

      Local BBB

      BBB Serving Central Florida

      BBB Reports On

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